Alicante
Costa Blanca light — intense, consistent, Mediterranean. Dramatic cliff coastlines, white hilltop towns, Alicante city's castle and promenade. A relaxed permit environment, lower costs than Barcelona, and the kind of light that makes fashion and beauty productions look effortless.
What Alicante offers
Coast
Costa Blanca
Two hundred kilometres of coastline — cliff faces at Altea and Calpe, long sandy beaches at Guardamar, coves accessible only by boat. Genuinely varied for a single province.
Towns
White Villages
Altea, Guadalest, Polop — whitewashed hilltop villages with mountain backdrops. Striking on camera, accessible by road, permits manageable.
City
Alicante City
The castle of Santa Bárbara, the Explanada promenade, the old quarter. A city with good infrastructure and a cooperative local administration for commercial filming.
Light
Mediterranean Light
Alicante is one of the sunniest cities in Spain — and the quality of light is excellent for fashion, beauty, automotive and lifestyle. Hard shadows in summer, softer and warmer from September onwards.
Crew
Local & Madrid Crew
We source locally where available and bring crew from Madrid when needed. The drive is around 4 hours, or a short flight — logistics are simple.
Budget
Cost Advantage
Accommodation, catering and location fees are considerably lower than Barcelona. For productions that need Mediterranean visuals, Alicante is often the smart budget choice.
Productions that need Mediterranean coast, strong light and architectural variety often default to Barcelona. Alicante gives you all of that with lower costs, simpler permits and a more varied coastline — and without the competition for locations from the ten other productions trying to film in Barcelona that week.
The province is particularly well-suited to fashion, beauty, fragrance and lifestyle productions. The light in autumn and spring is especially good — warm without being brutal, with long golden hours.
Airport Access
Alicante-Elche airport has direct connections to most European cities. Compact — crew, kit and catering can be at location within an hour of landing.
Permits
The permit environment across the Costa Blanca municipalities is generally cooperative. We handle applications and have existing relationships with local administrations.
Location Diversity
Within a 30-minute radius of Alicante city: cliffs, beaches, white towns, city streets, mountains. Extraordinary range for a small geography.
Full Service
We provide the same full production service here as anywhere else in Spain — crew, transport, catering, equipment, permits, insurance.